E-mail is Free!

Did you know . . . as part of ProRepsonse’s services, we can target market and follow-up with your customers via e-mail for FREE?

Today more than half of all Americans use e-mail, for an average of a half-hour each day, according to a recent report by Forrester Research. Another research company, Jupiter Media Metrix, predicts that by 2006, 140 million Americans will be "active" e-mail users, up from 87 million this year.

That is why, in addition to the printed letters, ProResponse’s system generates and routes an e-mail version of the standard letter for customers who have an e-mail address listed in the database. We can also send out targeted mailings via e-mail, which saves on postage and your message will reach the targeted customer more quickly than standard mail. However, some of your customers might not have given you their e-mail address, or maybe their e-mail address has changed since then. An average ProResponse dealership only has e-mail addresses on file for less than 2% of their customers.

The solution? Dealer Freebies Customer E-mail Collection Site.

We have developed a quick and easy way to capture your customers’ e-mail addresses and update any email addresses already on file in your database with our Dealer Freebies Customer E-mail Address Collection Site.

PRORESPONSE PRODUCES RESULTS!

Our Dealer Freebies E-mail Address Collect Site has been a proven and successful method for:

• Collecting customer e-mails and providing an additional form of follow-up, which in turn . . .
• Increases Customer Satisfaction
• Keeps Your Database Updated and Current
• Saves On Postage Costs (for customers who want e-mail only)
• Drives Business to Your Website

A ProResponse dealership located in Kentucky was the first to utilize this e-mail collection campaign. They started using the Dealer Freebies website a couple of months ago, and have experienced enormous success. They have received hundreds of e-mails submitted from customers and prospects. And, in addition to being a successful way of harvesting e-mail addresses, the General Manager also tells us that he has found the prize give-aways to be a great customer relation tool.

Want to know how Dealer Freebies can help your dealership?

For a one-time set-up fee of $895.00, we will

• Generate the Solicit E-mail letter to an unlimited number of your sold and/or unsold customers. This letter will direct the customer to log in to your “dealer freebies” website and submit their e-mail address in order to register for a prize drawing.
• Set-up a dealer freebies website especially for your dealership, customized with your specific prizegiveaways, logos, etc. (Check out www.dealerfreebies.com/PRO for a basic example of the website.)
• Collect e-mails through this site and integrate them with your existing customer data.
• Provide results on a weekly or monthly basis as to the response of the mailing and website, and report back to you how many customer e-mails you had in your database before and after the mailer.
• After the first month, ProResponse will maintain and update your dealer freebies website for a monthly fee of $25.00. For instance, you can take pictures of the prize winners and we will post them on your website.

Please note that the prizes and give-aways will be provided by your dealership. In addition to a large grand prize, we suggest you offer several smaller prizes with lots of variety; so all interests are hit and so customers will think there is a better chance of winning something.

FUTURE FOLLOW-UP / ELECTRONIC LETTERS

If we have a sales rep’s e-mail address on file, then the regular follow-up e-mails will appear to have come from that sales rep. and any replies from the customer will be routed directly back to the sales rep’s e-mail. If we do not have the sales rep’s e-mail on file, then the e-mail will come from followup@proresponse.com and any responses from the customer will be routed to our Customer Service Dept., which will then notify your salesperson. Therefore, in order to maintain the illusion that your sales reps. are sending the e-mails, it is important we have all your staff’s e-mails on file. We can even utilize a generic dealership e-mail if your sales reps do not have individual e-mail accounts.

100% CAN-SPAM COMPLIANCE

All e-mail correspondence that is generated by ProResponse is 100% in compliance with the CAN-SPAM act, with the following precautions in place:

1. All follow-up e-mails are labeled as such -- "Follow-up message from , ".

2. At the bottom of each e-mail, opt-out instructions are given in the form of a web-link. "Should you not wish to be contacted via e-mail, please go to http://www.proresponse.com/optout/optout.asp?c=70646386"

3. The dealership’s address is printed at the bottom of each e-mail sent. Therefore, the follow-up e-mails ProRepsonse generates to your customers will NOT be identified as SPAM

(SPAM = unsolicited usually commercial e-mail sent to a large number of addresses).

Call our Customer Service Department at 1-800-608-7887 and sign up for this service TODAY!